Project Overview:
In association with MoMA in New York and Pratt Institute, the project showcases a conceptual MoMA store in terms of exhibition design. An artwork currently displayed in MoMA museum is required to be included as a major exhibition content.
Chosen Artwork
About MoMA
Logo Study
"We celebrate creativity, openness, tolerance, and generosity. We aim to be inclusive places — both onsite and online — where diverse cultural, artistic, social, and political positions are welcome."
​
------MoMA
Key Words
-
Straightforward
-
Red & white
-
Black & white
-
Inclusive
-
Diverse
Among MoMA's logos, the one in red and white is mostly used and wildly recognizable.
Prototyping
-
Storage room is close to cashiers for getting out purchased products rapidly.
-
Chosen artwork located at the center for major notification.
-
Straightforward red and white composition to represent MoMA.
-
Wild space to prevent traffic jam among in-line and walk-around customers
Diverse Design Appearance
